If you’re still doing all of your sales processes manually, it’s time for a business overhaul.

You don’t have to shell out for expensive software or hire a big staff to streamline your sales and marketing process. In fact, it’s a good rule of thumb to avoid delegating basic tasks before you’ve ruled out the possibility of automating them.

Though it’s not a cure-all, marketing automation certainly plays an essential role in the sales processes of today’s most savvy businesses. So let’s get to it: here are five marketing automation hacks that we think every salesperson should be using in order to free up valuable “human time.”

Stop doing hours of research and manually reaching out to prospects.

Qualifying leads can be a complicated process, especially if you’re targeting high-profile businesses or elusive prospects. You may spend hours conducting research — from scouring websites to contacting employees and gathering data from phone calls.

If this sounds like you, why not automate your qualification process so you can spend more time doing what has to be done by a human, like conducting meetings? Tools like Contact Enhance and LinkedIn’s Sales Navigator can automatically generate key sales information like company size, history, employee contact information, and more — and deliver that information right to your inbox. Integrate these tools with your CRM and keep all of the latest information about your contacts up to date.

Segment your prospects for better email automations.

Use your CRM or an email marketing tool to schedule and send emails when your prospects take specific actions. Just connected with a cold prospect online? Trigger a lead nurture campaign that sends valuable resources every month. Recently met several prospects at an event? Schedule a series of personable follow-up emails to get them on the phone.

On that note, sending the same marketing content to all of your prospects is nowhere near as powerful as sending the right content at the right time. Use a CRM that offers tagging and filtration, so you can segment your prospects and send them the most relevant content depending on their profile or stage in the buyer’s journey. There are even email marketing tools (Hatchbuck, for example) that provide templates for email drip campaigns, so you can automate part of your writing process, too.

Use automation to strengthen your content writing and editing.

It’s tough to imagine what your marketing messaging looks like from the outside. What you may see as enthusiastic, a prospect might see as pushy. And if you’re a small team (or a solopreneur), there may not be anyone who can give you a second opinion. Fortunately, tools like Tone Analyzer and Email Analyzer can give you important data — from whether your email is likely to end up in someone’s spam, to more complex stuff like if you come across as aggressive or uncertain.

Get your different tools working together.

If you can’t (or don’t want to) use an all-in-one sales automation solution, you can set up workflows with a tool like Zapier or Tray.io across different apps. Have your Google calendar trigger the delivery of a Paypal invoice on a specific date, convert items from an RSS feed into automatically-published social posts on LinkedIn, have new social media followers automatically added to a spreadsheet, and much more.

Automate your scheduling.

Emailing back and forth with prospects to find a good meeting time can be a massive time-suck. Automate this process with a scheduling tool like Acuity or Calendly, which syncs with your calendars and allows prospects to schedule meeting times that work with your busy schedule. Another great aspect of these tools is that they allow you to set up custom questionnaires with “required” entries before prospects can schedule a call — so if you need particular information beforehand, you’re guaranteed to get it.