Top 3 Email Horrors To Avoid This Halloween Lindsey Stroud As Halloween approaches, I started thinking of some of the email “horrors” I see Small Businesses make every day.Top 3 Email Horrors To Avoid This Halloween! Horror #1: Spamming Your Contacts: Spam accounts for nearly half of all emails received (yikes!) The key is to build a reputable list, sent targeted communications, and know your contacts. Check out our blog, “Spam I Am (Not): Top 5 Questions To Ask Yourself Before Sending An Email” to make sure you are not contributing to a huge problem. Horror #2: Infrequent Communication: Often times I see small businesses with little direction in their approach. They will send emails randomly, with little thought behind their email content and its timeliness. This leads to infrequent and irrelevant email communication that appears unorganized to your contacts. I encourage each of my clients to map out a sequence before starting any email campaigns to avoid this horrifying approach. Horror #3: Writing A Sales Pitch: If you look at the emails you tend to read and respond to, you will most likely find that they are personalized to you. Write your emails in the same tone as your emails to your friends and family. If you write your emails with wordy sales garbage, people will quickly disregard you (and probably unsubscribe/mark you as SPAM). I can’t stress enough, aside from sending relevant content – how important tone and personalization is. Write as though you are having a conversation with one person vs. the masses.