7 Best Email Marketing Tools for Agencies Allie Wolff Email marketing is still, after all of these years, one of the most successful digital marketing tactics you can offer as an agency. In one study, email was reported to have an average ROI of an incredible 3,800 percent.Whether your email marketing campaign process is sophisticated or burgeoning, you’ll likely need a series of tools (or one comprehensive solution) to help you. Choosing the right one is a bit tricky, however. You’ll have different requirements if your agency offers email marketing as part of its broader services, versus if you specialize in the discipline. You’ll also find different products with strengths and weaknesses in specific areas, like: Creating email templatesIntegrating your CRM and sales dataSending automated emails or drip campaignsManaging multiple clients’ email campaignsSyncing contact information with social mediaBeyond that, if you offer email marketing services to your clients, you may also be looking for a vendor that allows you to rebrand their tool as your own – and include the price of software in your packages so you can profit on each campaign. Here are our top picks for email marketing software for agencies in 2019, to help both you and your clients boost the bottom line.Image courtesy of BenchmarkBenchmarkHere’s one of the most elegant email marketing automation tools out there. If design, interactivity, and responsiveness are essential to your campaign, Benchmark is a great solution.Key features:Intuitive template-builderLive editor, so you can see changes to your design as you make themIntegrates with third-party apps like Shopify, Magento, Paypal, and more.Free plan (up to 2,000 contacts)Best for: Agencies that don’t want an overly complex tool and care deeply about design.Image courtesy of CampaignerCampaignerCampaigner is a deluxe email marketing solution, used by thousands of businesses and agencies. It’s known for its advanced targeting, automation, and integration capabilities, making it a popular solution for agencies that know exactly what they want out of an email marketing platform. Key features:High deliverability/securityAward-winning supportWorkflow/team managementWhitelabeling and markup optionsBest for: Agencies that want to offer a powerful and white-labelled email marketing tool for their clients.Image courtesy of Campaign MonitorCampaign MonitorCampaign Monitor is an established email marketing solution, designed for agencies. It’s scalable, so you can get started knowing that it’ll grow with you when your business grows.Key features:Pre-designed email templatesAdvanced segmentation and targeting optionsDrag and drop builder24/7 global support10% discount for agenciesBest for: Agencies with complex or multiple client campaigns, as it allows for easy toggling between views.Image courtesy of EmfluenceEmfluenceNeed a straightforward, affordable email marketing solution that includes other essential marketing tools? Because it was built by a marketing agency, you can trust they understand what agencies are looking for in an email tool.Features:Email automationLanding page builderSurvey creationSocial media automationBest for: Marketing and advertising agencies who need a host of marketing solutions (in addition to email) for a reasonable price.HatchbuckHatchbuck’s email marketing solutions combine sales and marketing in one simple, but powerful dashboard. Designed specifically with agencies in mind, the platform features all the must-haves (automation of repetitive tasks, lead scoring, advanced segmentation) and thousands of happy customers report that the software is easy to learn and even easier to use.Key features:Full suite of marketing tools (beyond email) including automation, CRM, webpage tracking and morePre-built email templates and drip campaignsAward-winning customer serviceWhitelabeling optionsAgency partner programBest for: Small and medium agencies that want a lot of power and customization, without having to spend on an enterprise-level solution.Image courtesy of MailchimpMailchimpMailchimp’s been around for nearly two decades, offering inexpensive list-building, email marketing, and automation tools since then. It’s known as the “world’s largest marketing automation platform,” and a great DIY option for agencies at different stages in the game.Key features:Advanced metrics and dashboardExtensive email templates and design optionsAbility to create social media ads within Mailchimp platformBest for: Agencies that serve e-Commerce brands, and who want a trusted partner with proven longevity.MoonmailIf you’re super strapped for cash, or just getting started with email marketing, Moonmail offers all of the essentials with none of the fluff. The pricing is fair, and the platform is simple to navigate.Key features:Drag-and-drop email builderIntegration with ZapierSecure (unlike some other budget options)Unlimited subscribers/campaignsBest for: New and small agencies, those with a limited budget, or those who are already using several other marketing tools and need to add an email tool to their tech stack.