Be Easy To Do Business With: A Lesson From Warby Parker Lindsey Stroud Let’s face it; we want things to be easy – especially when doing business. It’s like we expect our experience to be handed to us on a silver platter. All it takes is a couple of roadblocks to deter us from doing business with someone. I recently had a refreshing experience with a company called Warby Parker (they did not pay me to say this, by the way!) I stumbled on their website after my eye appointment, and found that they will personally mail you 5 pairs of glasses to try on and wear in the comfort of your own home for FREE! There is no catch. All you have to do is select your 5 pairs of glasses, answer a couple of questions, and put a credit card on file (they won’t charge you unless of course you do not return their glasses.) I had a couple of questions, so I hesitantly picked up the phone to call the 800 number listed on their website. To my surprise, a live person with a wonderful attitude picked up the phone on the 2nd ring! She introduced herself, answered all of my questions, and made casual small talk – a huge difference from most of my calls to other companies. Once I hung up the phone, I jumped on Twitter and gave them a shout out for the excellent customer service. Within 5 minutes, I had a reply and a link to Youtube with an employee video introduction. In the video the Warby Parker employee introduced herself and told me to reach out if I needed help choosing a style of glasses – how helpful! I couldn’t have enjoyed my experience with Warby Parker any more, and the best part? THEY MADE IT EASY TO DO BUSINESS WITH THEM! I encourage you to think about the roadblocks that exist within your business that may drive potential customers to your competitors. Here are my tips for “Being Easy To Do Business With” Make It Simple To Contact You – Plaster your phone number, address, and email on everything you do. Create “Contact Us” forms. Have a live chat feature. Do WHATEVER it takes to make sure when someone wants to contact you, they have the information at their fingertips. A Live Person Goes A Long Way – The minute I hit a voice-mail loop, I am frustrated. It’s so refreshing to have a live person answer the phone after a couple of rings with a friendly demeanor, willing to answer questions. Revamp Your Website – Your website should be clean, informative, and easy to navigate. If someone has to spend an excessive amount of time sifting through your website to find the information they need, they will quickly stray. Keep your website focused, and highlight the most important information a prospect would need to move forward in their buying process. Be Active On Social Networks – You have probably heard this time and time again, but people are conversing on social networks, and you need to be a part of that conversation. Replying to questions, concerns, and praises shows that you are listening and willing to be a part of that conversation. Go forth and BE EASY!