eBook vs White Paper Lindsey Stroud You’ll often hear marketing experts suggest your small business offer educational content to your prospects via eBook or White Paper. Don’t feel alone if you’ve wandered what the difference between the two is. Here is a quick run down of the typical differences between an eBook and White Paper.eBookElectronic BookTypically Not Used For Lead Capture (Do Not Require Information to Acquire)ShortInteractiveVisually Appealing (Graphics)CasualDesigned for SkimmingBulleted PointsCan Be Easily DistributedOften Landscape Design White PaperFormal ResearchTypically Used For Lead Capture (Require Information to Acquire)More Intensive ReadHeavy TextPersuasiveFact-BasedPlain In DesignLogicalProblem/Solution FormatOften Portrait Design