Hatchbuck: Rebranding With Purpose Lindsey Stroud If you haven’t heard the big news, we are in the transition of rebranding our company Systematic Revenue into Hatchbuck. Here is the story of our discovery into finding our greater purpose, and decision to redefine our business with that in mind. Our Humble Beginning: As lifelong entrepreneurs and small business owners, we have always searched for an easier way to drive sales and revenue with limited time and resources. In our previous business, we were crazy successful driving over 1000% growth through marketing automation, but we quickly became frustrated by the lack of affordable, intuitive and easy to use solutions available to small business. In 2012 we decided to roll up our sleeves and invest our own heart, soul, and mind into building the ideal sales & marketing solution to help other small businesses grow their dream. Systematic Revenue was born. Reflecting On What We Do (And Why): Over the last six months we decided to take a step back and truly understand WHY we do what we do, who we serve, and how we can work together to make the biggest difference . While the name Systematic Revenue describes what we do – We felt that we needed a Brand Identity that better delivered on our PURPOSE to our team members, clients, and the world. We feel that hatchbuck better represents who we are, where we’re going and why we exist. We are fanatical about helping others grow their business, nurture their contacts, and achieve their dreams, and we feel the name hatchbuck better represents that mission. Giving Back: Today, more than ever, we are on a mission to help power the dreams of small business and give back to entrepreneurs around the globe as part of our Givebuck and Incubator programs. Our Givebuck program works with our clients and with WorldVision Micro Loans to help fulfill our purpose: To help small business succeed and grow their dream. For every new small business that partners with hatchbuck we help hatch and grow a new business in a third world country. We will enroll every new client into the Micro loan program to help struggling entrepreneurs around the world with a loan to be used within the WorldVision Micro program (on the entrepreneur of their choice). Our NEW brand is more than a name, it is a passionate movement of small business and entrepreneurs working together to grow, give back and be a part of a bigger story…..the hatchbuck story.