Here at Hatchbuck, we’re not afraid to call out a decent marketing automation tool when we see it, even if we didn’t make it ourselves. There’s a lot to like about HubSpot, and you’ll probably see their name again and again when you’re researching marketing software for your business. But that being said, they’re definitely not the only marketing automation solution out there that you should be considering.

We pride ourselves on offering the most bang for the buck for small and medium-sized businesses. Why? Well, we’ve built our software specifically for their needs. Here are some of the biggest ways we stand out from HubSpot, and why you should consider using our platform for your SME’s marketing automation needs.

1. We’re More Cost-Effective

Budget isn’t everything when you’re selecting a marketing automation platform, but it’s a major driving factor. Prioritizing your small business marketing budget shouldn’t mean dedicating the bulk of your spending on your software. Doing so neglects other valuable efforts, like lead and revenue generation. You’re working with limited resources, and there’s a lot your budget needs to accommodate. That’s why we’ve optimized our platform for cost efficiency, becoming a more affordable option in a notoriously pricey industry.

So how do we compare to HubSpot on price? To use HubSpot’s marketing bundle, you’ll spend anywhere between $50 and $3,200 a month, depending on your needs and the size of your business. In need of a CMS? That alone is $300 a month through the platform.

At Hatchbuck, meanwhile, we offer plans that range from just $99 to $299 a month (again, depending on your needs and how many users you’ll have). And as a bonus, our innovative and intuitive CRM is already included in every package.

2. We’re More Tailored To Your Needs

Having more features isn’t always ideal, especially when it comes to mega-platforms like HubSpot, where you’re paying for a lot of features that you’ll likely never end up utilizing. 

We don’t believe in paying for what you’re not going to use, which is why we offer our clients completely tailored packages that include everything they need and nothing they don’t.

Of course, it can be hard to know precisely what time-saving features you’ll want before you dive in. So to help you out, our packages are designated by the number of contacts you’ll be messaging, allowing you to narrow in on what features will be best for your purposes. We also tier our packages based on how many users within your organization need access to the software. These numbers seamlessly coincide with the package features they’re assigned to, making determining which you should go with a total breeze.  

3. Our Platform is Designed With Small Business in Mind

Broad platforms like HubSpot serve an incredibly wide variety of business types and sizes. And while there’s certainly nothing wrong with that, we understand that small businesses have pretty unique needs. That’s why we offer a wealth of scalability options that allow our clients to optimize their software based on a small business’s budget and automation requirements. We also provide features that we created specifically for the small business user, including targeted email optimization, quick and easy drip campaigns, a landing page and pop-ups builder, and a small business CRM solution.

4. We Offer Accessible Support

We don’t just tout the importance of transparency and customer service —  we live and breathe it. To that end, we offer onboarding and support without the hefty price tag that you’ll find for the same features through HubSpot. And because we — like our clients — value the benefits that come with human-to-human relationships, we’ve also filled our team with friendly and experienced consultations who want you to meet your goals as much as you do.

What’s more, we also hold regular customer success workshops that are totally free to attend. In these workshops, we offer one-on-one support with one of our software experts, answer specific customer questions, and help troubleshoot any issues or roadblocks that they may be experiencing. 

5. We’re Cater to Marketing Agencies, Too

Our marketing automation platform is just as optimal for marketing agencies as it is for other types of businesses. It allows you to extend services and maximize revenue from your existing accounts without completely redesigning your processes and structural framework.

Our agency partner program allows our agency clients to service their clients better and provide optimal value. We arrange specialty bundles and offers based on their specific needs, and provide them with tools to help answer their clients’ questions for a successful onboarding and implementation process. 

We recommend doing a lot of research when determining what the best marketing automation solution is for your small or medium-sized business. Consider your budget as a top priority, but give weight to other factors. Such as what features are and are not included in the software and what specific goals you’re trying to achieve with it. Other things to consider are the size of your contact list and the size of your marketing team. The more contacts and more people on your team, the bigger the package you’ll need.

There’s a perfect marketing automation platform out there for every business. We invite you to get in touch to learn more about Hatchbuck and our efforts to stand out from our competitors in all the right ways. We’d be happy to walk you through our packages and to conduct a demo with your team.