Be honest. Chances are, you’ve had the feeling (from time to time) that you’re missing out on some of the best time-saving marketing automation tricks. The possibilities of today’s martech are just too vast – it’s impossible for any one marketer to know about all of them.

And even with access to marketing automation tools, whether through your CRM or other productivity apps like Zapier, it can be tough to figure out how marketing automation can actually boost your B2B marketing and sales process.

Whether you’re just starting out with marketing automation or you’re looking for some serious growth hacking opportunities to skyrocket your small business past the competition, we have you covered. Here are our seven marketing automation tips for small B2B businesses like yours.

#1: Eliminate before you automate.

It’s easy to get caught up in the excitement of automating as many mundane tasks as possible. But it’s never worth it to automate a task that you don’t need to complete in the first place. To identify these “dead weight” tasks in your processes, make a list of each step in a process. Be as specific as possible. Then, identify steps that aren’t completely necessary — and then get rid of them.

The steps that remain are the best candidates for automation.

#2: Don’t post anything manually to social media.

Manual social media posting is a huge time suck. You have to log into any given platform, write (or paste, if it’s prewritten) your content, create or find images for your content, and post it at the best time of the day. You then have to repeat that process for every channel on which you’re active.

Instead, use a tool like Buffer, Hootsuite, or Sprout Social to manage all of your social accounts in one place. If you’re already using one of these, dive deeper. You can select preset times and numbers of posts per day, per platform, so your scheduled posts will fall into time slots that work best with your target audience’s time zone and media consumption habits.

Further, with a third-party connection app like Zapier, you can create and edit content in one place and have it automatically post to your social media automation tool without even needing to log in to that.

#3: Capture leads like a pro automation marketer.

If you’re spending valuable time conducting web searches, sifting through LinkedIn profiles, gathering lead data, and putting this information into a spreadsheet, it’s time to offload these tasks to the robots. Set up a CRM or other marketing automation software designed for lead generation.

Hatchbuck CRM, for example, can help you automatically merge lead data from multiple sources (think CSVs, Google contacts, and LinkedIn connections lists) without duplicating contacts. From there, its automatic lead scoring capabilities do the heavy lifting so you can focus on following up with hot leads at the exact moment they’re ready to buy.

#4: Rethink lead nurturing.

Work with your salesperson or sales team to identify how sales is following up with leads. If you’re using email templates, set up an automation that sends follow-up emails at regular intervals based on where your leads are in your sales funnel.

If you have a content marketing campaign designed for educating prospects, identify triggers that indicate a contact is ready for a specific piece of content. For example, if a known lead visits your “pricing” page, send an automatic email about your pricing (or a discount) straight to their inbox later that day.

#5: Automate mundane customer service tasks.

Do you answer endless queries on Facebook Messenger about business hours and prices? Do away with these drab conversations by using a bot to answer FAQs for you. If you’re afraid a chatbot will hurt your reputation, the trick is to keep it simple. Customers don’t mind (and many prefer) interacting with a bot when they have basic questions about your products and services — as long as they have contact information for a human for when they need help with more complicated questions.

#6: Use an email marketing tool.

Email marketing is so huge that your options for automation tools are equally as vast. Need something simple? There are basic, no-frills apps that help you put together a list of contacts and send automatic emails out at preset intervals. There are also software programs with extensive, enterprise-level functionality. These allow you to segment your contacts into very specific groups, gather data about your customers automatically from across the internet, build elaborate emails from thousands of templates, and more.

#7: Create preset drip campaigns.

You can create an email drip campaign for just about every marketing objective: nurturing leads, warming up your prospects, extending special offers to increase conversions, and even influencing post-purchase behavior. A drip campaign, if you’re unaware, is a preset flow of emails that get sent out at regular intervals to encourage customers to take a specific action.

In a post-purchase drip campaign, for example, your goal may be to ensure your customer understands how to use the product or solution you’ve provided. Your drip campaign, then, may be a series of weekly follow-up emails providing tutorials and contact info for customer support.