In sales, your goal is to stay top of mind with all your prospects, after all if you aren’t someone else is (Hint: Your competitor). You want to be perceived as the industry expert, the trusted advisor, and the goto company when prospects are ready to make that important buying decision. To stay in the game you need to provide prospects with valuable, educational information that will help them make a well-informed buying decision, hopefully to buy your products and services.

As a small business with a million different things on your plate, it may seem like a daunting task to write content for emails and marketing campaigns, especially if you’re not a natural writer. But you don’t have to be Shakespeare to deliver relevant and engaging content to your prospects and customers. Here is a short video with 3 simple, yet powerful tips to quickly create content that will help drive your sales and marketing efforts:

Helpful tip #1: Leverage OPC- That’s other people content for short. I’m sure you routinely come across great articles and videos that might help a prospect better understand a problem they might face, the general industry solution and what they need to be looking for when selecting a product or vendor. Well, next time you come across a great article, think about what segment of your prospects may also love the same content. Send it to them in an email blast or better yet include it in an ongoing marketing campaign.

No, I’m not telling you to plagiarize. I am telling you to pass along great content that, even though you didn’t write it, would be valuable to your prospects. It’s no different than retweeting somebody else’s posting on twitter. Just make sure you give the original author full credit, no one likes a content thief.

Helpful tip #2: Keep your content organized: Be sure to keep track of great articles, videos and presentations you find online. You never know when you might want to dust them off and put them to use in a marketing campaign later on. An easy way to do this is to save them as favorites in your Internet browser or use a “read later” application like www.Instapaper.com. Don’t send your whole arsenal of material all at once. Instead, send them over time in order to maximize your ability to stay top of mind, reinforce your value proposition and build credibility with your contacts.

Helpful tip #3: If you are not using a technology or software solution to send your emails and track click-throughs, you’re missing the boat. With small business sales and marketing automation tools like Hatchbuck you can track if the contact clicks on the link which helps you further understand what the contact is interested in reading. Over time, you might send the prospect a variety of articles that cover different topics. If you can see which of those articles they click on, then you can better identify their hot buttons and deliver the right content at the right time, increasing the your chances of attracting them as a valued customer.

Creating engaging content for your small business doesn’t have to be an arduous task. Use these 3 simple tips and you will deliver relevant and timely content to your prospects and be in perfect position to call them your customer.

I hope you find this short small business marketing video and quick tips helpful. At Hatchbuck we provide really easy to use and affordable sales and marketing software that helps you engage and consistently communicate with all of your prospects and customers.

To learn how Hatchbuck can put your sales & marketing on autopilot, view our software here:

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