Whether you’re sending a monthly email to your list at large, or sending a strategic ABM campaign, you need all the help you can get to boost engagement and turn emails into revenue.

That’s where emojis come in.

They aren’t just fun word bling, nope. These cute and funny conversation carriers can be gold for your email strategy.

In fact, Experian reported that emojis or symbols can boost open rates:

Subject lines with symbols had a higher unique open rate in 56 percent of brands we analyzed.

In an inbox bursting with email, emojis can help your subject line stand out from the crowd:


Just don’t get too crazy. Make sure you’re using emojis in a relevant way.  Simply stuffing your email subject line with emojis won’t cut it.

Are Emojis Effective for B2B Emails?

Sure, hearts and smileys are great for B2C brands. But will your B2B audience take you seriously?

A study from the University of Missouri-St. Louis measured the impact emojis had on recipients’ perception of the sender. While some hypothesized that communicating in this informal manner would discredit the sender, the study indicated senders using two emoticons in an email were the most liked by the recipients.

Not only did emoticons help recipients like the sender more, but made them feel that the sender liked them more.

Results indicated that, when participants received e-mails with emoticons, regardless of the number of emoticons, they believed the sender liked them significantly more than when participants received an e-mail with no emoticon.

In an automated, seemingly impersonal world, emojis just may be the key to creating personal connections through email.

How Can I Get Emojis in My Subject Line?

You can access your emoji keyboard from mobile, but what about when you’re on a desktop or laptop and sending business emails from a sales and marketing platform, like Hatchbuck?

We love Emojipedia for copying and pasting emojis.  Simply find the emoji you want to use, click “Copy” and ctl+v (PC), cmd+v (Mac) or right-click > paste your emoji in your subject line.

Then, head on over to Hatchbuck, or your email marketing software of choice, to paste the emoji in the subject line.

That’s all there is to it.

You don’t necessarily have to stop at the subject line, either. Emojis may help a plain, text-based email pop in the inbox, or help call attention to your call-to-action.

Another way to get attention in the inbox with emojis is to add them to your email preview text. The preview text is a line or two that is hidden when you open the email but shows up immediately after the email’s subject line in email clients like Gmail and Yahoo.

To learn how to add or edit your email’s preview text, check out this article from email preview and spam checker tool, Litmus.

The best way to see if emojis can help boost your email opens and conversion rates? A/B test to see which strategy is most effective for your business.

Choosing the Right Emoji

Ready to test out emojis for yourself? Time to do some research! Emojipedia has some awesome tools to help you get your message across with emojis.

Know just what you want? A keyword search can pull up the right emoji for your email:

If your search is a little broader, categories and popular emojis can save you a ton of time if you’re not quite sure what you’re looking for.

You can also see how a single emoji looks across every medium – Twitter, Facebook, Google, Apple and more.

Want to use a popular emoji that people are loving? Better yet, want to entice clicks with a less-used emoji? Emojipedia shows emoji popularity using Google Trends data:


With crowded inboxes and short attention spans, B2Bs can use all the help they can get to get noticed and get results. Emojis may just be the fun, personal tool you need to take your email marketing up a notch.