If there was a way to work more efficiently, wouldn’t you do it?

Marketing automation comes with an array of competitive advantages, all of them geared toward helping you accomplish more while putting in less work. That can pay off in big ways. According to recent research, 91 percent of marketers who use automation report that it’s crucial to the overall success of their digital marketing endeavors. In fact, 80 percent see an increase in generated leads, and 77 percent see an increase in conversions. Yeah, I’d say it’s crucial, too. 

While we often talk about automation as the way of the future, in the marketing world, automation is going to task right here and right now. And along the way, it’s offering many tangible benefits when it comes to digital marketing success.

Since all marketing automation tools aren’t created equally, we decided to talk to our users directly about the benefits they get from BenchmarkONE. Here’s what they had to say.

1. It Improves Customer and Prospect Follow-Ups

When you’re running your own small business, you typically have your hands in everything from marketing and sales to HR and event planning. Juggling all of these balls at one time is notoriously difficult, and it’s understandable that you might end up missing a few opportunities here and there.

With BenchmarkONE, our users find that they’re able to better manage those errant balls in the air. Our platform helps you schedule your emails and assign yourself tasks so that no follow-up goes overlooked. That means fewer missed opportunities and more chances to turn prospects into paying customers.

2. It Better Integrates Sales and Marketing Processes

Too often, SMB owners silo their marketing and sales efforts to save on time and effort. But this ends up being a detriment — not an advantage. Automation offers a better approach, positioning sales and marketing as two sides of the same coin and providing a tool that helps you manage both simultaneously.

Our users appreciate the ability to align their sales and marketing processes for better results. With our all-in-one CRM platform, users can integrate their sales follow-ups and marketing emails seamlessly so they can nurture leads and guide them more productively through the funnel at the same time. How’s that for working harder and smarter?

3. It Helps You Stay Organized

Couldn’t we all use a little bit of help staying more accountable? Organization can be an elusive beast in the business world, but our tools make it a little easier to make happen. BenchmarkONE users say they appreciate the ability to easily create, edit, and pull email templates instead of having to dig around for features and go through a ton of back and forth work. In addition to saving on time, this means that you don’t need to have a master’s degree in coding and graphic design to bring beautiful marketing emails to life.

Our tools also help our users keep track of contacts and easily segment them into various lists based on designated tags. This eliminates tons of manual work and a lot of the day-to-day clutter involved in contact management.

4. It Helps You Generate More Leads

Having more leads is always a good thing. Features like our Landing Page Builder and Popups have been able to help our users generate more leads on their websites. And as we all know, more leads equals more potential customers.

Most business owners know the importance of these types of features but don’t have the time or the experience to make them happen on their own. With BenchmarkONE, it’s not about the expertise you have on hand but the efficiencies of the platform. This can help offset the drawbacks of working with a limited team or budget, letting you do more without requiring that you invest more in the process.

5. It Improves Lead-To-Customer Conversion Rates

By automating their email outreach and creating drip campaigns, our users are able to nurture their leads consistently, improving their conversion rates and getting more paying customers. 

Most successful sales aren’t based on a singular touchpoint. Instead, converting leads into customers requires targeted, consistent campaigning across a variety of channels. Marketing automation tools like the one we’ve created take the guesswork out of running effective email campaigns, assisting with everything from contact segmentation to content optimization so that our users close the deal more often.

Automation is all about partnerships. You bring your product or service to the table, and we’ll bring efficiencies that help you make more sales with less effort. And if you haven’t used automation before, have no fear. Our platform is designed to be simple and intuitive so that you can get off the ground running as quickly as possible.

Get in touch today to learn more about BenchmarkONE and the various tools we have available to help your small business succeed.