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Leilani Williams

Director @ Artisan Council
With tags, our email campaigns are hyper-relevant to our recipients, and we’ve seen open rates increase from around 65% to hover around 87% with click-through reaching nearly 27%.

Tell us about yourself and your business.

I am a Director at Artisan Council, a boutique marketing agency based in SoHo, New York, specializing in Social Media Services. Artisan Council is a strategic team that manages, engages and grows communities for various brands through Social Media, Influencer Marketing and Digital Strategy.

What were your sales and marketing challenges before you used Hatchbuck?

Because we do a lot of influencer relationship management at our agency, we had built some very hacky methods of automating our influencer outreach, to onboard influencers en mass into our influencer program. These hacky methods (for example using Zapier > Mailchimp > email) were convoluted and buggy.

How has Hatchbuck specifically addressed your challenges?

Hatchbuck presented a more streamlined, organized means of automating our influencer onboarding. Now, we can easily email a list of influencers relevant to our client’s campaign and automate follow-up with both email and tasks.

What was the big “Ah-Ha!” moment that reinforced your decision to try Hatchbuck?

When it was taking us longer to fix our hacky outreach automation than was worth our time, we knew it was time to find something more sophisticated!

What are two or three Hatchbuck features you love?

We love tagging and the customizable emails. When a client comes to us with a specific influencer program, tagging makes it very easy for us to pull a highly-targeted list of influencers and reach out to them right away in a personalized manner.

What measurable results have you seen since you started using Hatchbuck?

Our outreach open rates and click-through rates are really great! Even our onboarding consultant, Katie (who was fabulous) was shocked at how good they are.  With tags, our email campaigns are hyper-relevant to our recipients, and we’ve seen open rates increase from around 65% to hover around 87% with click-through reaching nearly 27%.

What is the single biggest reason you would recommend Hatchbuck to another business?

Hatchbuck streamlines automated outreach, and simplifies your life in marketing without the hacks! Love it.

 

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