BenchmarkONE has helped us automate our sales and marketing. Today, we are much more efficient in the way we serve our global clients, and can now communicate to them 24 x 7, even when we are out of the office. Also, I would say that adding BenchmarkONE to our business has been like adding a marketing assistant to the team, without the additional payroll expense.
Material Mix is an easy-to-use exchange platform for waste and recycling professionals with built-in tools for logistics, best practices, and regulatory compliance. At Material Mix, we are creating an online community where waste and recycling professionals can tailor a materials management solution that meets their unique needs. We are dedicated to helping bridge the gap between businesses with excess, undervalued reusable byproducts; and those who seek materials for use as an input in their own production process.
We work with prospects and clients all over the world, which can make schedule meetings and coordinate calls difficult. Reaching a global community while still remaining capital efficient presents a unique challenge as a startup business. It is important to give each of our clients the personal attention they need, while still maintaining a realistic business development budget. Most importantly, our staff must equally balance time between marketing and daily operations.
We were using Zoho small business CRM before BenchmarkONE. We spent more time maintaining the software than actually benefiting from the use of it. Moreover, finding and accessing the information we needed was inefficient – there were just too many steps to achieve anything. We also tried Salesforce CRM, which seemed cluttered with features that were not a good fit for a small business like ours.
BenchmarkONE marketing software has helped us tremendously. Today, we are much more efficient in the way we serve our global clients, and can now communicate to them 24 x 7, even when we are out of the office. Also, I would say that adding BenchmarkONE to our business has been like adding a marketing assistant to the team, without the additional payroll expense. BenchmarkONE has allowed me to easily grow and manage my network efficiently.
First, the lead tagging feature gives me the ability to segment my contacts in a customized way, and send content that is specific to their needs. Amazing.
I also love the Dashboard. I keep BenchmarkONE open all day to monitoring the engagement of my prospects and add new sales leads.
Lastly, the User Interface (UI). Usability of any software is extremely important to me, which makes BenchmarkONE such a great fit. BenchmarkONE is intuitive, effortless, and easy to learn.
When I saw the tagging work for segmentation. We have several unique customer segments we work with. Tagging is my favorite feature because it helps us achieve an accurate, responsive dialogue with each of our customer segments.
Our quality of leads has improved greatly and we are now able to deliver relevant content to the people that matter. Tracking the level of interest of each contact helps us provide useful content to our readers, and aids us in identifying customers that are ready for personalized follow-up. Since partnering with BenchmarkONE, we have doubled our open rates and experienced a 32% increase in conversion from “leads” to “registered users”.
I started seeing results immediately. Material Mix operates on a capital efficient, data driven strategy. I love having a sales resource that delivers real-time information to helps us refine our business strategy. Most importantly, I can be confident and proud of the ROI growth metrics I deliver to shareholders.
I would recommend BenchmarkONE for any small business that seeks to easily automate their sales and marketing. Having used other solutions for my business, nothing compares to BenchmarkONEs’ ease of use and ability to deliver results.