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Don Purdy

Director, Weekend MBA Program @ University At Albany
Since I began using Hatchbuck almost two years ago, the CRM and a revised marketing strategy have helped me increase enrollment in the program by nearly 60% over the previous year!

What were your biggest sales and marketing challenges you had before Hatchbuck?

I am the Director of the University at Albany’s executive Weekend MBA Program and one of my big marketing challenges, which my previous CRM was unable to address, was being able to consistently deliver the right information to the right person at the right time. Now, with Hatchbuck, I can create campaigns that consistently deliver messages of value to my prospects. And, with lead scoring, I’m notified when I need to reach out to certain people sooner rather than later, compelling me to “strike while the iron is hot!”

What are the top 3 features you love about Hatchbuck?

The ability to create online forms and to have information in those forms automatically populated into Hatchbuck records upon submission. Being able to automate tasks while retaining the personal, timely touch! And being able to track just about anything that is important, i.e., e-mail performance, online form submissions, visits to web pages, you name it!

What problems did Hatchbuck solve for you that all small businesses can relate to?

My communication with prospects, as well as students and alumni, had become random and inconsistent. I’m now able to stay in meaningful touch with my stakeholders, without anyone falling between the cracks. Having Hatchbuck’s online forms automatically populating records and triggering campaigns and other tasks have saved me considerable time in having to manually enter someone’s information

Can you provide some measurable results you’ve had since you started using Hatchbuck?

Since I began using Hatchbuck almost two years ago, the CRM and a revised marketing strategy have helped me increase enrollment in the program by nearly 60% over the previous year!

What is the single biggest reason you would recommend Hatchbuck?

The hardest part about answering this question is limiting it to one reason! There are a few top reasons … it is packed with features that you would need to pay extra for with other CRMS; it’s intuitive to learn, eliminating any sharp learning curves; and timely and courteous customer service, to name but a few!

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Located in New York’s capital city, the University at Albany offers its more than 17,300 students the expansive opportunities of a major research university and an environment designed to foster success.