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Kim Doyal

Owner @ The WordPress Chick
I’m super happy. I just was thrilled, immediately. As soon as I moved everything over to Hatchbuck, every time I log in to Hatchbuck, I’m happy. It’s just that simple. I live by the rule, if it’s not fun, I’m not doing it. Hatchbuck is just fun for me.

Tell us about yourself and your company, The WordPress Chick.

I have been online fulltime for 8 years. I started my business when I was widowed in 2003. I lost my husband in a car accident, and our kids were only 6 and 2. I was working full time, and I just hit a point where I had a bit of a cushion and I decided I wanted to do something from home that was more fulfilling, and I made a go of it.

My audience is the everyday user, the person building their business with WordPress, or who wants to make money with WordPress. Your site has to look good and represent your brand. And I like stuff to be easy – which is obviously why I like Hatchbuck.

What were your sales and marketing challenges before you used Hatchbuck?

Who haven’t I used in terms of email marketing? I started with One Shopping Cart. I loved Aweber, but they were very limited.

Twice I’ve gone to Infusionsoft. They’re a great company, and I’m happy for their success. At the same time, I do consider myself pretty technical. My frustrations were that I want to get logged in, set a campaign up, segment my subscribers, and do it easily. I didn’t want to have to dive into something twelve levels deep just to get a campaign up. I ended up needing someone to manage it for me.

How has Hatchbuck specifically addressed your challenges?

Hatchbuck has completely pulled out the need for the middle person to manage marketing automation for me. I was able to move from Infusionsoft, and still had lists with Aweber. Within 24 hours I had everything – forms and contacts – moved over to Hatchbuck. Even the import process was simple. Hatchbuck walks you through it.

With Hatchbuck, I can go in and create a campaign or create a web form and integrate it with the third party tools I use, like sales pages and squeeze pages.

Hatchbuck eliminated the need to block off hours to get things done. I don’t dread logging in, I’m like, “Sweet, I’m logging in, I’m checking it out.” It’s fantastic.

What was the big “Ah-Ha!” moment that made you decide you needed to try Hatchbuck?

It was the campaign builder. I like the fact that it’s step by step. I’m a visual person, so I like that I can see “Email 1,” Email 2,” “Email 3” in a visual sequence. And then I just click to add an action or add a tag. I wasn’t left wondering what was happening next – I could see it.

I love the fact that I could see a campaign. When you start scaling a business, you need to be able to track and measure things. Initially, you’re excited just to get an opt-in, but you get to a point where you need to see what’s working and what’s not working.

For me, the “ah-ha” moment was the fact that I could see it all in one place and make it happen quickly.

In addition to the campaign builder, what’s another Hatchbuck feature you love?

The email builder is beautiful. I’m a big geek about the way stuff looks, so I love it. And talk about a drag & drop builder that works. It was truly easy.

What results have you seen since you started using Hatchbuck?

I’m constantly measuring and diving into the metrics of everything. So for example, yesterday I made some changes to the homepage on my site and added a new opt-in offer targeted specifically to my ideal audience.

I just grabbed the HTML from my Hatchbuck form for the new offer, and pretty quickly I had 15 subscribers.

Also, since my business has shifted, I can tag and segment my audience, login to my dashboard and see that they’ve opened a specific email or where they are opting in.

Hatchbuck has saved me a boatload of time, so there’s definitely a financial impact there.

What is the single biggest reason you would recommend Hatchbuck to another marketing professional?

It does everything you need to build a quality database of subscribers and customers. You can really start targeting and easily set-up and manage your contacts based on your subscribers and the actions they take. It’s so easy to use and I love that I can see everything so easily.

Tell me about the hashtag you started, #HatchbuckHappiness.

First of all, the customers service is awesome – I’m super happy. I just was thrilled, immediately. As soon as I moved everything over to Hatchbuck, every time I log in to Hatchbuck, I’m happy. It’s just that simple. I live by the rule, if it’s not fun, I’m not doing it. Hatchbuck is just fun for me.

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