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The Small Business Guide to Going Remote

The Small Business Guide to Going Remote

Covid-19 changed everything. To stay safe and avoid the spread, many businesses had their employees leave the office and work from home. And now that the storm has calmed a bit, businesses have decided to embrace working from home and make it the norm, or at least use a hybrid working model.

While the beginning may have been quite an adjustment, many of us have found that working from home has its perks. But even if you've come to love working from the comfort of your home office, there are still obstacles that come with not being in the same physical location as your coworkers.

Shifting productivity and collaboration efforts is one thing. But client and prospect interaction, along with sales efforts, all required adjustment. To help the modern "worker from home," we assembled all our resources related to working remotely so you can do so with ease. We’ve got tips for optimizing email marketing, remote meetings and webinars, building a website, and so much more.

How To:

Communicate with Customers

There's a lot going on right now - a looming recession, inflated costs of goods, shipping delays, and more. Not only are small businesses and their remote employees having a tough go at it, but so are small business customers. Making a sale or even connecting with customers and prospects may seem even more difficult than usual. Make sure you handle with care and use the right approach. Here are some tips for communicating with your customers at this time, as well as how you can help small businesses.

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Utilize Email Marketing

Now, more than ever, you need to be utilizing email marketing. Make sure you’re keeping in touch with them by sharing valuable resources they could use right now and letting them know that you’re available to them.

Get up to speed on the ins and outs of email marketing with these guides below from our parent company Benchmark Email:

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Times are tough

If you’re having to scale back on budgets, then check out our parent company, Benchmark Email’s free email marketing platform for small businesses.

Send 250 emails per month for free, forever.

Host a Webinar or Live Broadcast

Since a lot of people are working remotely, bring your tips to them. Providing real-time assistance and education can do a lot for others, not to mention increase your brand exposure and showcase your expertise, so get creative and go live.

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Build a Simple Website

If you find yourself needing to update or change your website so you can accommodate for better online sales and marketing methods, we’ve got you covered. Check out some resources below.

Leverage Local Search, Google My Business, and SEO

Making sure you’re easily found online is just another modern marketing tactic. But, it doesn’t hurt to make sure your SEO strategy is up to snuff. Help your business get found online easier with these helpful articles.

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Use Tools and Tips that Enable Remote Work

Don’t let working from home ruin any progress you’ve made on projects or create a disconnect between you and your colleagues. Having the right tools and tips to enable your workflow will ensure you don’t miss a beat and stick to your deadlines and strategies.

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Take Your Marketing Online

Marketing your small business online is an affordable way to scale, even during times like these when it’s nothing but business as usual. Check out our Small Business Guide to Online Marketing for everything you need to know about marketing online on a shoestring budget:

Once you have a strategy in place, you need the right tools to execute effectively. We’ve compiled a list of 64 small business tools to help:

And Now, a Word From our Partners.

In our efforts to stay completely up to speed on what’s happening and how it affects small businesses, we’ve found some great articles by our peers and partners. Take a look at some of the most informative content out there about what is currently happening.

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Need more help?

Need more help? Benchmark Email CEO, Jonathan Herrick, is offering free office hours to small businesses. Jonathan has seen businesses through 9-11, the 2008 recession, and has great insight on how small businesses can navigate these challenging times. Book a time to chat, below:

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How to Build a Successful Agency Retainer Business

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How to Build a Successful Agency Retainer Business

Learn to Build More Predictable, Reliable Income With a Retainer-Based Strategy

Grow your agency with recurring revenue and more engaged clients

Having predictable, reliable income is something agencies strive for. It not only ensures their businesses will stay afloat, but it also allows them to shift their focus towards other important things, like servicing customers well and increasing client value.

In this webinar, agency experts BenchmarkONE and Wordstream join forces to discuss the value of building a successful agency retainer business, and how to go about doing it. Join Katie Culp, Partner and Customer Success at BenchmarkONE, and Nick Byrne, Agency Consultant at Wordstream, as they cover:

What You'll Learn

  • The value of growing agency retainer business
  • How to determine bundles that will attract clients
  • Sales & marketing platform features to consider
  • How to drive ongoing ROI for clients and more!

The Power of B2B Reviews

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The Value of B2B Customer Reviews

A 30-Minute Webinar to Harness the Power of Reviews In Your Marketing

Let Your Customers Brag So You Don’t Have To

Chances are, as a consumer you’re familiar with reviews. Whether it’s Amazon, Yelp or TripAdvisor, reviews impact purchases. But reviews aren’t just for B2C brands: They are also an essential part of B2B marketing.

In fact, displaying reviews for higher-priced products can increase conversion rates by 380%.

What You'll Learn

  • The impact of reviews: How they impact sales and customer retention
  • How to use reviews in your marketing materials
  • The dos and don’ts critical to success
  • A step-by-step action plan to implement a review strategy

The Strongest Channels for B2B

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The Strongest Channels for B2B and B2C Lead Generation

Finally a webinar to help you put your precious marketing dollars where they really count!

Say goodbye to wasted marketing dollars and hello to more leads!

As a small business, it can be difficult to consistently drive inbound leads for your business. With so many channels to choose from and a limited budget to work with, it’s vital that you’re identifying the right channels for reaching your ideal customer.

Join Chris Farrell of Liscio and Jonathan Herrick of BenchmarkONE as they discuss the most reliable channels for driving both B2C and B2B inbound leads for your business month after month.

30-Day Follow-Up Template Pack

30 Days of Agency Follow-Up

30 days worth of email templates to make your prospect follow-up a breeze

 

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Get Your Agency Email Templates

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Win More Business With Automated Follow-Up

Inside you’ll find a collection of 30 days worth of follow-up email templates agencies can use to stay in touch with valuable prospects while leveraging automation.

 

We’ve outlined a suggested email schedule you can modify to suit your needs and included recommended responses for prospects you’ve quoted and those you haven’t.

Roundup: 50 Articles to Grow Your Agency

50 Stellar Articles to Grow Your Agency

We’ve got a roundup of must-read articles to scale your shop.

 

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Start Scaling Your Agency

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Put Your Agency Into Growth-Mode With This Arsenal of Marketing Knowledge

We’ve said it before and we’ll say it again: agency life is not easy.

You’ve got a team to lead and new business to attract all while facing hundreds of other competitors vying for the same clients. So how can you make sure you stay on top of your A-game? Fresh ideas.

As an agency owner, you’ve got to always be researching, learning and expanding your horizons. We’ve compiled 50 of the best agency-focused articles covering everything from automation to subscription-based pricing to email followup. So next time you’re tempted to mindlessly scroll through your Instagram feed, you can pull up this roundup and get some new perspectives on growth.

Happy reading!

Campaign Structure from Start to Finish

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Campaign Structure from Start to Finish

A 30-minute webinar on uncovering hidden treasure with campaigns

Uncover new leads with marketing campaigns

You might be sitting on a treasure trove of hot leads in your contact list who are just waiting to hear from you. Learn how to build a campaign structure that converts new leads into happy customers.

What You'll Learn

  • An in-depth view into the progression from a general nurturing campaign to a current client campaign
  • An overview into winning email content that converts
  • Take-away material for building your own dynamic campaigns

Let us help you navigate through campaigns to make sure your marketing strategy is headed in the right direction!

10 Reasons Your Website Visitors Aren’t Converting

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10 Reasons Your Website Visitors Aren't Converting – And How to Change That

A workshop to walk you through 10 marketing mistakes to avoid

It’s Easy to Turn Visitors Into Customers With These Tips

Join Jonathan Herrick of BenchmarkONE and Lindsey Morando of Hello Bar as they discuss how to successfully capture and convert more leads into customers. This workshop is bursting at the seams with real-life examples of how brands are capturing more leads with their valuable marketing spend.

They’ll cover:

  • The vital lead generation campaigns your business needs
  • How to create marketing messages that actually work
  • How to effectively capture website visitors
  • The action steps to take once you’ve captured those visitors

Sign up to join the workshop instantly, and you’re sure to turn your website into a conversion engine in no time!

The Ultimate SEO Checklist

The Ultimate SEO Checklist

Drive more inbound traffic with an SEO-optimized website

 

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Get The Checklist

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Audit Your Website with Our 23-point SEO Checklist

There’s a lot about SEO that’s outside of your control. Search algorithms, which sites are linking to yours, and what customers are saying about you are just a few examples.

But when you focus on improving elements that you can control (often referred to as on-page SEO), you’ll often see a dramatic boost in traffic – and as a result, more leads and more engaged audiences.

We’ve created the ultimate SEO checklist for your website to help you have a successful site audit, and clear up any confusion about the latest best practices in search optimization. This list shows the main steps you’ll need to take to improve your site’s SEO, in chronological order.