Celebrating Small Business Customers - BenchmarkONE

The Truth About Small Business Customers

You put in a ton of work at the top of the funnel to drive new leads to your business, growing your customer base.  But what happens after that sought after lead becomes a customer? While you’re chasing new business, don’t forget about the customers you’ve already won.  Nurture current customers to increase customer lifetime value and add more dollar signs to your bottom line.